AI Shelf Index · 2026 holiday shopping season
Beauty of Joseon AI shopping shelf share
🧴 Skincare · 🇦🇺 AU · updated 12 Oct 2026
Standing
#3
Skincare · AU
Shelf-share
6.3%
of AU answers
Sentiment
92%
positive
No week-to-week change larger than the variation between readings.
Who's on the skincare shelf
La Roche-Posay
14.5%
Cancer Council
13.5%
Beauty of Joseon
6.3%
Hamilton
5.7%
Ultra Violette
4.7%
CeraVe
4.0%
The shoppers Beauty of Joseon wins
The same answers, sliced by the shopper the question implies — where Beauty of Joseon ranks best.
Where Beauty of Joseon wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#4
5.6%
Research
#3
9.8%
Comparison
#19
0.7%
Validation
#7
3.2%
Purchase
#1
13.4%
Where the engines differ
What AI says about Beauty of Joseon
Observed from the answers themselves — not a score.
Sentiment
92% positive · no negative mentions
Price framing
framed budget
53% budget, 47% mid
“Beauty of Joseon Relief Sun Ultra Violette and Beauty of Joseon tend to win on the cosmetic experience—they can feel much more like skincare than conventional sunscreen.”
ChatGPT
“(GLOW) If you're acne-prone/oily I'd lean SKIN1004 > Beauty of Joseon.”
ChatGPT
“Also watch: - Beauty of Joseon Relief Sun — classic K-beauty option for a comfortable, non-white-cast finish.”
ChatGPT
“(BONIIK) - HANA Beauty — Australian-stocked K-beauty with current discounts on brands including Beauty of Joseon, SKIN1004, Torriden and Aestura.”
ChatGPT
Products AI names
The specific Beauty of Joseon items the engines put in front of AU shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Beauty of Joseon.
How to read this
Bar is how often that brand is recommended in the same answer as Beauty of Joseon, relative to the rest.
Beauty of Joseon on other shelves
Slingso Managed Outcomes
How would Beauty of Joseon grow its revenue from the AI Shopping Channel?
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Beauty of Joseon.