AI Shelf Index · 2026 holiday shopping season
Nutra-Life AI shopping shelf share
💊 Supplements · 🇦🇺 AU · updated 12 Oct 2026
Standing
#25
Supplements · AU
Shelf-share
0.7%
of AU answers
Sentiment
69%
positive
No week-to-week change larger than the variation between readings.
Who's on the supplements shelf
Bulk Nutrients
17.7%
Swisse
9.2%
Blackmores
7.6%
Nutra Organics
5.6%
Musashi
3.3%
True Protein
2.7%
Nutra-Life
0.7%
The shoppers Nutra-Life wins
The same answers, sliced by the shopper the question implies — where Nutra-Life ranks best.
Where Nutra-Life wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#43
0.3%
Research
#14
1.2%
Comparison
#21
1.3%
Validation
#20
1.0%
Purchase
#84
0.0%
Where the engines differ
What AI says about Nutra-Life
Observed from the answers themselves — not a score.
Sentiment
69% positive · no negative mentions
Price framing
framed mid
17% budget, 83% mid
“Brands like Swisse and Nutra-Life frequently drop their high-strength magnesium ranges to half price.”
Google AI Mode
“Nutra-Life Magnesium Glycinate — currently around $16.74 at Priceline.”
ChatGPT
“Brands like Nutra-Life, Swisse, or Blackmores frequently hit half-price status at Chemist Warehouse .”
Google AI Mode
“Nutra-Life Magnesium Hi-Zorb — commonly mentioned by Australians looking for a pharmacy-available magnesium product.”
ChatGPT
Products AI names
The specific Nutra-Life items the engines put in front of AU shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Nutra-Life.
Healthy Care
How to read this
Bar is how often that brand is recommended in the same answer as Nutra-Life, relative to the rest.
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Nutra-Life.