AI Shelf Index · 2026 holiday shopping season

Bioglan AI shopping shelf share

💊 Supplements · 🇦🇺 AU · updated 12 Oct 2026

Standing

#56

Supplements · AU

#18 outside top 40

Shelf-share

0.2%

of AU answers

0.6% 0.2%

Sentiment

60%

positive

No week-to-week change larger than the variation between readings.

Who's on the supplements shelf

1 Bulk Nutrients
17.7%
2 Swisse
9.2%
3 Blackmores
7.6%
4 Nutra Organics
5.6%
5 Musashi
3.3%
6 True Protein
2.7%
⋯
56 Bioglan
0.2%

The shoppers Bioglan wins

The same answers, sliced by the shopper the question implies — where Bioglan ranks best.

Where Bioglan wins the journey

Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.

Awareness

#51

0.2%

Research

#58

0.0%

Comparison

#56

0.1%

Validation

—

not surfaced

Purchase

#31

0.5%

Where the engines differ

ChatGPT
0.1%
Google AI Mode
0.2%

What AI says about Bioglan

Observed from the answers themselves — not a score.

Sentiment

60% positive · no negative mentions

Price framing

framed mid

25% budget, 75% mid

“(Bioglan) | What I'd look for in your situation **1.”

ChatGPT

“(Athena Nutrition) - Priceline — currently has discounts on brands such as Blackmores, Swisse, Bioglan, Nature's Way and JSHealth.”

ChatGPT

“Smart Shopping:** Brands like _Swisse_ , _Blackmores_ , and _Bioglan_ frequently cycle through promotional sales at Chemist Warehouse , Priceline , Coles, and Woolworths.”

Google AI Mode

“Australian Brands & Shopping Tip:** _Swisse Ultiboost Magnesium_ , _Blackmores Super Magnesium_ , or _Bioglan_ are staples in Australian pharmacies and rotate through promotional sales every few weeks.”

Google AI Mode

Products AI names

The specific Bioglan items the engines put in front of AU shoppers.

  • Active Magnesium PM 0.0%
  • Glucosamine + Chondroitin + MSM 0.0%
  • Glucosamine + Chondroitin + Turmeric 0.0%
  • Glucosamine + Chondroitin 180 Tablets 0.0%
  • Hair Radiance + Collagen shots 0.0%
  • Magnesium Glycinate 0.0%

Shelved alongside

Brands the engines recommend in the same answers as Bioglan.

How to read this

Bar is how often that brand is recommended in the same answer as Bioglan, relative to the rest.

Slingso Managed Outcomes

How would Bioglan grow its revenue from the AI Shopping Channel?

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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Bioglan.