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AI Shelf Index · 2026 holiday shopping season

Natio AI shopping shelf share

🧴 Skincare · 🇦🇺 AU · updated 12 Oct 2026

Standing

#27

Skincare · AU

#22 #27

Shelf-share

0.6%

of AU answers

0.8% 0.6%

Sentiment

85%

positive

No week-to-week change larger than the variation between readings.

Who's on the skincare shelf

1 La Roche-Posay
14.5%
2 Cancer Council
13.5%
3 Beauty of Joseon
6.3%
4 Hamilton
5.7%
5 Ultra Violette
4.7%
6 CeraVe
4.0%
⋯
27 Natio
0.6%

The shoppers Natio wins

The same answers, sliced by the shopper the question implies — where Natio ranks best.

The Reinventer
#8
The Family Sun-Buyer
#40
The Sun-Smart Starter
#53

Where Natio wins the journey

Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.

Awareness

—

not surfaced

Research

#24

0.7%

Comparison

#51

0.1%

Validation

#16

1.4%

Purchase

#20

1.1%

Where the engines differ

ChatGPT
1.0%
Google AI Mode
0.3%

What AI says about Natio

Observed from the answers themselves — not a score.

Sentiment

85% positive · no negative mentions

Price framing

framed budget

89% budget, 11% mid

“Chemist Warehouse & Priceline: Ideal for stocking up on bulk family sunscreens ( _Cancer Council_ , _Natio_ , or _Bondi Sands_ ) and gentle staples for your daughter.”

Google AI Mode

“Natio Ageless Daily Moisturiser UV Protection SPF 50+ ($15.44 / 75g) The Texture:** Nourishing, richer cream.”

Google AI Mode

“(Natio) - [Cancer Council Kids Sunscreen SPF50+]() $34.95 — a sensible dedicated option for your 11-year-old.”

ChatGPT

“Natio Mineral Dream Skin CC Cream SPF 50 — worth swatching - It comes up in recent Australian discussions as a tinted/CC-style SPF option.”

ChatGPT

Products AI names

The specific Natio items the engines put in front of AU shoppers.

  • Sensitive Skin Sunscreen SPF 50+ 0.2%
  • Family Sunscreen Bundle 0.1%
  • Mineral Tinted Moisturiser SPF 50+ 0.1%
  • Sensitive Skin SPF50+ 0.1%
  • Tinted Moisturiser SPF 50+ 0.1%
  • Ageless Daily Moisturiser UV Protection SPF 50+ 0.0%
  • Ageless Hydrating Face Fluid SPF 50+ 0.0%
  • Ageless Hydrating Initiation Kit / Rosewater Hydration Mist 0.0%

Shelved alongside

Brands the engines recommend in the same answers as Natio.

Cancer Council

La Roche-Posay

Avène

CeraVe

MooGoo

Ultra Violette

QV

Hamilton

How to read this

Bar is how often that brand is recommended in the same answer as Natio, relative to the rest.

Slingso Managed Outcomes

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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Natio.