AI Shelf Index · 2026 holiday shopping season
MooGoo AI shopping shelf share
🧴 Skincare · 🇦🇺 AU · updated 12 Oct 2026
Standing
#24
Skincare · AU
Shelf-share
0.8%
of AU answers
Sentiment
79%
positive
No week-to-week change larger than the variation between readings.
Who's on the skincare shelf
La Roche-Posay
14.5%
Cancer Council
13.5%
Beauty of Joseon
6.3%
Hamilton
5.7%
Ultra Violette
4.7%
CeraVe
4.0%
MooGoo
0.8%
The shoppers MooGoo wins
The same answers, sliced by the shopper the question implies — where MooGoo ranks best.
Where MooGoo wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#26
0.7%
Research
#28
0.5%
Comparison
—
not surfaced
Validation
#9
2.7%
Purchase
#34
0.7%
Where the engines differ
What AI says about MooGoo
Observed from the answers themselves — not a score.
Sentiment
79% positive · no negative mentions
Price framing
framed budget
71% budget, 29% mid
“Family-Friendly Staples:** Brands like _MooGoo_ , _Cetaphil_ , _La Roche-Posay_ (specifically the Toleriane or Cicaplast lines), or gentle options from _Bondi Sands_ are great, affordable, and safe for both of you to ...”
Google AI Mode
“A particularly inexpensive option is: [MooGoo Full Cream Moisturiser]() $10.99 Or, for a lighter sensitive-skin option: [La Roche-Posay Toleriane Sensitive]() $29.39 ☀️ 3.”
ChatGPT
“* MooGoo Natural Tinted Face Cream SPF 40: If you lean towards a budget-friendly, simpler mineral/natural hybrid that won't irritate active breakouts, Reddit points here.”
Google AI Mode
“If you'd rather avoid retinol initially, a gentler alternative is: [MooGoo Bakuchiol Active Serum]() $31.84 Just bear in mind that retinol alternative doesn't mean equivalent evidence or equivalent results.”
ChatGPT
Products AI names
The specific MooGoo items the engines put in front of AU shoppers.
Shelved alongside
Brands the engines recommend in the same answers as MooGoo.
How to read this
Bar is how often that brand is recommended in the same answer as MooGoo, relative to the rest.
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with MooGoo.