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AI Shelf Index · 2026 holiday shopping season

Ultra Violette AI shopping shelf share

🧴 Skincare · 🇦🇺 AU · updated 12 Oct 2026

Standing

#5

Skincare · AU

#5 #5

Shelf-share

4.7%

of AU answers

4.3% 4.7%

Sentiment

89%

positive

No week-to-week change larger than the variation between readings.

Who's on the skincare shelf

1 La Roche-Posay
14.5%
2 Cancer Council
13.5%
3 Beauty of Joseon
6.3%
4 Hamilton
5.7%
5 Ultra Violette
4.7%
6 CeraVe
4.0%

The shoppers Ultra Violette wins

The same answers, sliced by the shopper the question implies — where Ultra Violette ranks best.

The Sun-Smart Starter
#3
The New Shopper
#3
The Reinventer
#9
The Family Sun-Buyer
#19

Where Ultra Violette wins the journey

Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.

Awareness

#9

2.8%

Research

#23

0.7%

Comparison

#3

11.3%

Validation

#4

6.4%

Purchase

#62

0.1%

Where the engines differ

ChatGPT
2.5%
Google AI Mode
6.0%

What AI says about Ultra Violette

Observed from the answers themselves — not a score.

Sentiment

89% positive · no negative mentions

Price framing

framed premium

10% mid, 90% premium

“The TGA reported that several products tested below their labelled SPF, and Ultra Violette Lean Screen SPF50+ was recalled after testing at SPF 4.”

ChatGPT

“That does not apply to every Ultra Violette product, but it's a reason I'd be selective.”

ChatGPT

“Ultra Violette Queen Screen 4.”

ChatGPT

“Beauty of Joseon Relief Sun Ultra Violette and Beauty of Joseon tend to win on the cosmetic experience—they can feel much more like skincare than conventional sunscreen.”

ChatGPT

Products AI names

The specific Ultra Violette items the engines put in front of AU shoppers.

  • Supreme Screen SPF 50+ 1.0%
  • Daydream Screen Tinted Veil SPF50 0.9%
  • Daydream Screen 0.3%
  • Fave Fluid 0.3%
  • Daydream Screen SPF 50 Tinted Veil 0.2%
  • Lean Screen SPF 50+ 0.2%
  • Fave Fluid SPF 50+ Ultralight Skinscreen 0.1%
  • Clean Screen 0.1%

Shelved alongside

Brands the engines recommend in the same answers as Ultra Violette.

La Roche-Posay

Cancer Council

Beauty of Joseon

Hamilton

Go-To Skincare

Alpha-H

Aesop

CeraVe

How to read this

Bar is how often that brand is recommended in the same answer as Ultra Violette, relative to the rest.

Slingso Managed Outcomes

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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Ultra Violette.