AI Shelf Index · 2026 holiday shopping season
Skinner's AI shopping shelf share
🐾 Pet Supplies · 🇬🇧 UK · updated 12 Oct 2026
Standing
#62
Pet Supplies · UK
Shelf-share
0.2%
of UK answers
Sentiment
50%
positive
No week-to-week change larger than the variation between readings.
Who's on the pet supplies shelf
Butternut Box
8.4%
KONG
6.0%
Royal Canin
5.3%
Purina
4.8%
Harringtons
4.2%
Hill's
4.0%
Skinner's
0.2%
The shoppers Skinner's wins
The same answers, sliced by the shopper the question implies — where Skinner's ranks best.
Where Skinner's wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#48
0.3%
Research
—
not surfaced
Comparison
#36
0.6%
Validation
—
not surfaced
Purchase
#62
0.3%
Where the engines differ
What AI says about Skinner's
Observed from the answers themselves — not a score.
Sentiment
50% positive · no negative mentions
Price framing
framed budget
100% budget
Products AI names
The specific Skinner's items the engines put in front of UK shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Skinner's.
How to read this
Bar is how often that brand is recommended in the same answer as Skinner's, relative to the rest.
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Skinner's.