AI Shelf Index · 2026 holiday shopping season
Caraway AI shopping shelf share
🍳 Kitchen · 🇺🇸 US · updated 12 Oct 2026
Standing
#20
Kitchen · US
Shelf-share
0.9%
of US answers
Sentiment
80%
positive
No week-to-week change larger than the variation between readings.
Who's on the kitchen shelf
Ninja
15.5%
Breville
11.1%
De'Longhi
6.1%
Cosori
5.1%
Instant Pot
4.4%
Ankarsrum
3.5%
Caraway
0.9%
The shoppers Caraway wins
The same answers, sliced by the shopper the question implies — where Caraway ranks best.
Where Caraway wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#22
0.7%
Research
#10
1.4%
Comparison
#15
1.4%
Validation
—
not surfaced
Purchase
—
not surfaced
Where the engines differ
What AI says about Caraway
Observed from the answers themselves — not a score.
Sentiment
80% positive · 10% negative
Price framing
framed premium
13% mid, 88% premium
“Toxic-Free Pan Replacements (Bespoke Quality) Caraway Ceramic Cookware Set : A top-tier, completely non-toxic 12-piece ceramic-coated aluminum set free of PTFE, PFAS, PFOA, lead, and cadmium.”
Google AI Mode
“Competitor Brand Comparison & Strategy Ceramic (Caraway / GreenPan) vs.”
Google AI Mode
“Recommendation : Go with a 100% ceramic set like Caraway for everyday low-to-medium heat cooking (and great aesthetic closure for your registry), paired with a heavy-duty stainless steel skillet or cast iron for high-...”
Google AI Mode
“If you still want effortless nonstick convenience for quick morning routines without the toxic worry, Caraway or Made In CeramiClad hit the sweet spot for modern aesthetics and safety, provided you hand-wash them.”
Google AI Mode
Products AI names
The specific Caraway items the engines put in front of US shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Caraway.
How to read this
Bar is how often that brand is recommended in the same answer as Caraway, relative to the rest.
Caraway on other shelves
Slingso Managed Outcomes
How would Caraway grow its revenue from the AI Shopping Channel?
Schedule a call and we'll show you how — starting from the shelf you just saw. Or leave an email and we'll come to you. What Managed Outcomes covers →
Prefer email? Send a note.
Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Caraway.