AI Shelf Index · 2026 holiday shopping season
Hot Toys AI shopping shelf share
🧸 Toys · 🇬🇧 UK · updated 12 Oct 2026
Standing
#39
Toys · UK
Shelf-share
0.4%
of UK answers
Sentiment
92%
positive
No week-to-week change larger than the variation between readings.
Who's on the toys shelf
LEGO
17.3%
Connetix Tiles
10.7%
POP MART
6.9%
Magna-Tiles
5.5%
Yoto
5.5%
Tonies
5.3%
Hot Toys
0.4%
The shoppers Hot Toys wins
The same answers, sliced by the shopper the question implies — where Hot Toys ranks best.
Where Hot Toys wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#9
1.7%
Research
#22
1.1%
Comparison
—
not surfaced
Validation
—
not surfaced
Purchase
—
not surfaced
Where the engines differ
What AI says about Hot Toys
Observed from the answers themselves — not a score.
Sentiment
92% positive · no negative mentions
Price framing
framed premium
100% premium
“Star Wars Black Series — best Star Wars value - 6-inch scale, so it's easy to build a sizeable Star Wars shelf without entering Hot Toys money.”
ChatGPT
“Hot Toys — the "one amazing figure" option - If you eventually want something genuinely premium, go 1/6 scale.”
ChatGPT
“I'd buy one iconic character rather than trying to build an entire Hot Toys collection.”
ChatGPT
“Hot Toys & InArt (1/6 Scale Masterpieces) Why it's hot: The gold standard for high-end luxury film-accurate collectible figures (Marvel, Star Wars, DC).”
Google AI Mode
Products AI names
The specific Hot Toys items the engines put in front of UK shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Hot Toys.
How to read this
Bar is how often that brand is recommended in the same answer as Hot Toys, relative to the rest.
Hot Toys on other shelves
Slingso Managed Outcomes
How would Hot Toys grow its revenue from the AI Shopping Channel?
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Hot Toys.