AI Shelf Index · 2026 holiday shopping season
McFarlane Toys AI shopping shelf share
🧸 Toys · 🇬🇧 UK · updated 12 Oct 2026
Standing
#66
Toys · UK
Shelf-share
0.2%
of UK answers
Sentiment
100%
positive
No week-to-week change larger than the variation between readings.
Who's on the toys shelf
LEGO
17.3%
Connetix Tiles
10.7%
POP MART
6.9%
Magna-Tiles
5.5%
Yoto
5.5%
Tonies
5.3%
McFarlane Toys
0.2%
The shoppers McFarlane Toys wins
The same answers, sliced by the shopper the question implies — where McFarlane Toys ranks best.
Where McFarlane Toys wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#24
0.7%
Research
#12
2.2%
Comparison
—
not surfaced
Validation
—
not surfaced
Purchase
—
not surfaced
Where the engines differ
What AI says about McFarlane Toys
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
Price framing
framed mid
20% budget, 80% mid
“McFarlane Toys (DC Multiverse & Warhammer) Why it's hot: Known for hyper-accurate sculpts and serious attention to detail.”
Google AI Mode
“McFarlane Toys — best value display figures Best for: DC, video games, fantasy Popular lines: - DC Multiverse - Mortal Kombat - Warhammer - Spawn Good choice if you want a big shelf impact without spending £100+.”
ChatGPT
“McFarlane Toys — DC and gaming Best for: big dramatic shelf pieces Look at: - Batman - Joker - Superman - Spawn - Video game characters Their 7-inch scale gives figures a strong presence, especially for a single displ...”
ChatGPT
“McFarlane Toys (DC Multiverse & Marvel 1/10 Statues):** A brilliant, more budget-friendly tier for dynamic shelf poses.”
Google AI Mode
Products AI names
The specific McFarlane Toys items the engines put in front of UK shoppers.
Shelved alongside
Brands the engines recommend in the same answers as McFarlane Toys.
How to read this
Bar is how often that brand is recommended in the same answer as McFarlane Toys, relative to the rest.
Slingso Managed Outcomes
How would McFarlane Toys grow its revenue from the AI Shopping Channel?
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with McFarlane Toys.