AI Shelf Index · 2026 holiday shopping season
S.H.Figuarts AI shopping shelf share
🧸 Toys · 🇬🇧 UK · updated 12 Oct 2026
Standing
#23
Toys · UK
Shelf-share
0.7%
of UK answers
Sentiment
86%
positive
No week-to-week change larger than the variation between readings.
Who's on the toys shelf
LEGO
17.3%
Connetix Tiles
10.7%
POP MART
6.9%
Magna-Tiles
5.5%
Yoto
5.5%
Tonies
5.3%
The shoppers S.H.Figuarts wins
The same answers, sliced by the shopper the question implies — where S.H.Figuarts ranks best.
Where S.H.Figuarts wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#18
1.0%
Research
#20
1.4%
Comparison
—
not surfaced
Validation
—
not surfaced
Purchase
#56
0.2%
Where the engines differ
What AI says about S.H.Figuarts
Observed from the answers themselves — not a score.
Sentiment
86% positive · no negative mentions
Price framing
framed premium
17% mid, 83% premium
“S.H.Figuarts — best for anime/Japanese franchises - Particularly good for Dragon Ball, Naruto, One Piece, Marvel and some Star Wars.”
ChatGPT
“And for authenticity, stick to established UK retailers or authorised/traceable sellers—especially with MAFEX and S.H.Figuarts, where suspiciously cheap listings deserve extra scrutiny.”
ChatGPT
“S.H.Figuarts — my pick for premium articulated figures**.”
ChatGPT
“S.H.Figuarts anime/movie figures 4.”
ChatGPT
Products AI names
The specific S.H.Figuarts items the engines put in front of UK shoppers.
Shelved alongside
Brands the engines recommend in the same answers as S.H.Figuarts.
How to read this
Bar is how often that brand is recommended in the same answer as S.H.Figuarts, relative to the rest.
S.H.Figuarts on other shelves
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with S.H.Figuarts.