AI Shelf Index · 2026 holiday shopping season
Hasbro AI shopping shelf share
🧸 Toys · 🇬🇧 UK · updated 12 Oct 2026
Standing
#15
Toys · UK
Shelf-share
1.0%
of UK answers
Sentiment
100%
positive
No week-to-week change larger than the variation between readings.
Who's on the toys shelf
LEGO
17.3%
Connetix Tiles
10.7%
POP MART
6.9%
Magna-Tiles
5.5%
Yoto
5.5%
Tonies
5.3%
Hasbro
1.0%
The shoppers Hasbro wins
The same answers, sliced by the shopper the question implies — where Hasbro ranks best.
Where Hasbro wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#96
0.0%
Research
#4
5.2%
Comparison
—
not surfaced
Validation
—
not surfaced
Purchase
—
not surfaced
Where the engines differ
What AI says about Hasbro
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
Price framing
framed mid
100% mid
“Hasbro Marvel Legends & Star Wars The Black Series** : The absolute bedrock of mainstream action figure collecting.”
Google AI Mode
“Hasbro's UK store also has current figures around £25–£40.”
ChatGPT
“For example, Hasbro's UK listing explicitly identifies its Marvel Legends figures as 15 cm collectibles and provides UK manufacturer information.”
ChatGPT
“Hasbro Marvel Legends & Star Wars Black Series** : Always top tier for authenticity and trade value.”
Google AI Mode
Products AI names
The specific Hasbro items the engines put in front of UK shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Hasbro.
How to read this
Bar is how often that brand is recommended in the same answer as Hasbro, relative to the rest.
Hasbro on other shelves
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Hasbro.