AI Shelf Index · 2026 holiday shopping season
MAFEX AI shopping shelf share
🧸 Toys · 🇬🇧 UK · updated 12 Oct 2026
Standing
#119
Toys · UK
Shelf-share
0.1%
of UK answers
Sentiment
100%
positive
No week-to-week change larger than the variation between readings.
Who's on the toys shelf
LEGO
17.3%
Connetix Tiles
10.7%
POP MART
6.9%
Magna-Tiles
5.5%
Yoto
5.5%
Tonies
5.3%
The shoppers MAFEX wins
The same answers, sliced by the shopper the question implies — where MAFEX ranks best.
Where MAFEX wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#78
0.1%
Research
#23
1.1%
Comparison
—
not surfaced
Validation
—
not surfaced
Purchase
—
not surfaced
Where the engines differ
What AI says about MAFEX
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
Price framing
framed premium
100% premium
“MAFEX — best premium 1/12-ish display figures - Excellent for Batman, Spider-Man, X-Men, DC and movie characters.”
ChatGPT
“[MAFEX Armoured Batman]() £94.99 [MAFEX Amazing Spider-Man]() £158.74 [MAFEX The Flash]() £78.76 2.”
ChatGPT
“And for authenticity, stick to established UK retailers or authorised/traceable sellers—especially with MAFEX and S.H.Figuarts, where suspiciously cheap listings deserve extra scrutiny.”
ChatGPT
“| | MAFEX | Premium comic/movie figures | Collector-focused sculpts, especially for Batman, Spider-Man and other superhero lines.”
ChatGPT
Products AI names
The specific MAFEX items the engines put in front of UK shoppers.
Shelved alongside
Brands the engines recommend in the same answers as MAFEX.
How to read this
Bar is how often that brand is recommended in the same answer as MAFEX, relative to the rest.
MAFEX on other shelves
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with MAFEX.