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AI Shelf Index · 2026 holiday shopping season

POP MART AI shopping shelf share

🧸 Toys · 🇬🇧 UK · updated 12 Oct 2026

Standing

#3

Toys · UK

#3 #3

Shelf-share

6.9%

of UK answers

8.2% 6.9%

Sentiment

86%

positive

No week-to-week change larger than the variation between readings.

Who's on the toys shelf

1 LEGO
17.3%
2 Connetix Tiles
10.7%
3 POP MART
6.9%
4 Magna-Tiles
5.5%
5 Yoto
5.5%
6 Tonies
5.3%

The shoppers POP MART wins

The same answers, sliced by the shopper the question implies — where POP MART ranks best.

The Kidult Collector
#1

Where POP MART wins the journey

Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.

Awareness

#4

5.1%

Research

#108

0.0%

Comparison

#4

7.4%

Validation

#3

12.3%

Purchase

#2

11.0%

Where the engines differ

ChatGPT
6.9%
Google AI Mode
7.4%

What AI says about POP MART

Observed from the answers themselves — not a score.

Sentiment

86% positive · no negative mentions

Price framing

framed mid

13% budget, 50% mid, 38% premium

“Official Brand Stores & Specialty Sites : Stick to authorized storefronts (like LEGO, Forbidden Planet, or Pop Mart for blind boxes) rather than random third-party marketplaces to guarantee authenticity.”

Google AI Mode

“(e.g., Lego, Pop Mart, Star Wars, Sonny Angel) Are you looking more for yourself or for specific gift profiles** ?”

Google AI Mode

“Pop Mart (MEGA Space Molly & Blind Boxes) Why it's hot: Pop Mart has exploded globally as a premier designer art toy.”

Google AI Mode

“Black Friday tip: Pop Mart UK often runs official site-wide promotions or bundle deals, though limited editions sell out instantly.”

Google AI Mode

Products AI names

The specific POP MART items the engines put in front of UK shoppers.

  • Labubu (The Monsters) 0.9%
  • Labubu 0.6%
  • Skullpanda 0.6%
  • Labubu, Skullpanda, Crybaby, Hirono, Dimoo figures 0.3%
  • Blind boxes (THE MONSTERS/Labubu, Skullpanda, Dimoo, Crybaby) 0.2%
  • CRYBABY Crying Again Series-Vinyl Face Plush 0.2%
  • Hirono Echo Series, Skullpanda, Dimoo, Crybaby 0.2%
  • LABUBU / THE MONSTERS, SKULLPANDA, HIRONO, CRYBABY, DIMOO 0.2%

Shelved alongside

Brands the engines recommend in the same answers as POP MART.

Sonny Angel

LEGO

Smiski

Funko

Tokidoki

Labubu

Hot Toys

Skullpanda

How to read this

Bar is how often that brand is recommended in the same answer as POP MART, relative to the rest.

POP MART on other shelves

🇺🇸 US Toys · #3 🇨🇦 CA Toys · #3 🇦🇺 AU Toys · #7 All markets →

Slingso Managed Outcomes

How would POP MART grow its revenue from the AI Shopping Channel?

Schedule a call and we'll show you how — starting from the shelf you just saw. Or leave an email and we'll come to you. What Managed Outcomes covers →

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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with POP MART.