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AI Shelf Index · 2026 holiday shopping season

Hot Toys AI shopping shelf share

🧸 Toys · 🇨🇦 CA · updated 12 Oct 2026

Standing

#9

Toys · CA

#8 #9

Shelf-share

1.7%

of CA answers

0.4% 1.7%

Sentiment

63%

positive

No week-to-week change larger than the variation between readings.

Who's on the toys shelf

1 LEGO
19.0%
2 Magna-Tiles
10.6%
3 POP MART
4.9%
4 Yoto
3.3%
5 Tonies
2.5%
6 Connetix Tiles
2.4%
⋯
9 Hot Toys
1.7%

The shoppers Hot Toys wins

The same answers, sliced by the shopper the question implies — where Hot Toys ranks best.

The New Shopper
#4
The Kidult Collector
#97

Where Hot Toys wins the journey

Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.

Awareness

#3

6.3%

Research

#92

0.0%

Comparison

—

not surfaced

Validation

—

not surfaced

Purchase

—

not surfaced

Where the engines differ

ChatGPT
1.3%
Google AI Mode
1.3%

What AI says about Hot Toys

Observed from the answers themselves — not a score.

Sentiment

63% positive · no negative mentions

Price framing

framed premium

100% premium

“Would you like me to set up a task to monitor for any upcoming 2026 Hot Toys holiday announcements or specific collectible pre-orders as they drop?”

Google AI Mode

“🎄 Hot Toys Christmas 2026 🎁 Are you looking for Hot Toys collectibles to buy for Christmas 2026, or are you wondering what new Hot Toys figures will be released in time for Christmas?”

ChatGPT

“Hot Toys is known for its highly detailed collectible figures, including Marvel, Star Wars, DC, and movie characters.”

ChatGPT

“🎁 Hot Toys figures to consider for Christmas 2026 Here are some exciting options based on current listings and announced collectibles.”

ChatGPT

Products AI names

The specific Hot Toys items the engines put in front of CA shoppers.

  • Darth Vader — Revenge of the Sith 0.1%
  • Doctor Doom 0.1%
  • Ellen Ripley and Power Loader 0.1%
  • Jeff the Land Shark — Marvel Rivals 0.1%
  • Marvel's Wolverine 0.1%
  • Steve Rogers — Avengers: Doomsday 0.1%
  • Absolute Batman — Special Edition 0.0%
  • The Mandalorian & The Child 0.0%

Shelved alongside

Brands the engines recommend in the same answers as Hot Toys.

Hot Wheels

LEGO

Pokémon

K-Pop Demon Hunters

Bluey

Magna-Tiles

Star Wars

Mattel

How to read this

Bar is how often that brand is recommended in the same answer as Hot Toys, relative to the rest.

Hot Toys on other shelves

🇺🇸 US Toys · #16 🇬🇧 UK Toys · #39 All markets →

Slingso Managed Outcomes

How would Hot Toys grow its revenue from the AI Shopping Channel?

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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Hot Toys.