AI Shelf Index · 2026 holiday shopping season
NECA AI shopping shelf share
🧸 Toys · 🇬🇧 UK · updated 12 Oct 2026
Standing
#19
Toys · UK
Shelf-share
0.8%
of UK answers
Sentiment
100%
positive
No week-to-week change larger than the variation between readings.
Who's on the toys shelf
LEGO
17.3%
Connetix Tiles
10.7%
POP MART
6.9%
Magna-Tiles
5.5%
Yoto
5.5%
Tonies
5.3%
NECA
0.8%
The shoppers NECA wins
The same answers, sliced by the shopper the question implies — where NECA ranks best.
Where NECA wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#36
0.5%
Research
#8
2.7%
Comparison
—
not surfaced
Validation
—
not surfaced
Purchase
—
not surfaced
Where the engines differ
What AI says about NECA
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
Price framing
framed mid
86% mid, 14% premium
“NECA (Ultimate & Action Video Game/Horror lines)** : Massively popular for adult collectors who love horror, sci-fi, and retro pop culture.”
Google AI Mode
“NECA's packaging and accessories are tailored right out of the box for shelf display, and they routinely see solid percentage-off discounts during November sales on Amazon UK or specialist geek outlets.”
Google AI Mode
“NECA — best for horror/movie/game characters - Think Alien, Predator, Teenage Mutant Ninja Turtles, horror icons and video games.”
ChatGPT
“NECA — Best horror/movie shelf Best for: adult collectors Look at: - Alien Xenomorph - Predator - Horror icons - Retro movie characters These tend to feel more like display collectibles than toys.”
ChatGPT
Products AI names
The specific NECA items the engines put in front of UK shoppers.
Shelved alongside
Brands the engines recommend in the same answers as NECA.
How to read this
Bar is how often that brand is recommended in the same answer as NECA, relative to the rest.
NECA on other shelves
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with NECA.