AI Shelf Index · 2026 holiday shopping season
Sonny Angel AI shopping shelf share
🧸 Toys · 🇬🇧 UK · updated 12 Oct 2026
Standing
#7
Toys · UK
Shelf-share
1.8%
of UK answers
Sentiment
81%
positive
No week-to-week change larger than the variation between readings.
Who's on the toys shelf
LEGO
17.3%
Connetix Tiles
10.7%
POP MART
6.9%
Magna-Tiles
5.5%
Yoto
5.5%
Tonies
5.3%
Sonny Angel
1.8%
The shoppers Sonny Angel wins
The same answers, sliced by the shopper the question implies — where Sonny Angel ranks best.
Where Sonny Angel wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#22
0.7%
Research
#111
0.0%
Comparison
#10
1.9%
Validation
#6
3.1%
Purchase
#9
1.9%
Where the engines differ
What AI says about Sonny Angel
Observed from the answers themselves — not a score.
Sentiment
81% positive · no negative mentions
Price framing
framed mid
25% budget, 75% mid
“Sonny Angel & Smiskis:** Still viral across UK TikTok and Instagram.”
Google AI Mode
“Its best-sellers page currently has some Sonny Angel boxes discounted to £13–£15.”
ChatGPT
“One important authenticity tip: extremely cheap LABUBU/Sonny Angel/SMISKI listings on marketplaces deserve extra scrutiny.”
ChatGPT
“(JR Goods) - Sonny Angel — smaller, cute, very displayable.”
ChatGPT
Products AI names
The specific Sonny Angel items the engines put in front of UK shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Sonny Angel.
How to read this
Bar is how often that brand is recommended in the same answer as Sonny Angel, relative to the rest.
Sonny Angel on other shelves
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Sonny Angel.