AI Shelf Index · 2026 holiday shopping season
Eukanuba AI shopping shelf share
🐾 Pet Supplies · 🇬🇧 UK · updated 12 Oct 2026
Standing
#35
Pet Supplies · UK
Shelf-share
0.5%
of UK answers
Sentiment
50%
positive
No week-to-week change larger than the variation between readings.
Who's on the pet supplies shelf
Butternut Box
8.4%
KONG
6.0%
Royal Canin
5.3%
Purina
4.8%
Harringtons
4.2%
Hill's
4.0%
Eukanuba
0.5%
The shoppers Eukanuba wins
The same answers, sliced by the shopper the question implies — where Eukanuba ranks best.
Where Eukanuba wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
—
not surfaced
Research
—
not surfaced
Comparison
#58
0.2%
Validation
#18
1.2%
Purchase
#59
0.4%
Where the engines differ
What AI says about Eukanuba
Observed from the answers themselves — not a score.
Sentiment
50% positive · no negative mentions
Price framing
framed mid
50% budget, 50% mid
“More premium kibble can obviously be considerably more expensive: [Eukanuba Medium Breed Adult Chicken Dog Food]() £40.79 So there's potentially a several-hundred-pound-per-year difference, even before treats and extras.”
ChatGPT
“Eukanuba Puppy Sensitive Digestion £12.19 Zooplus listing A budget-conscious option designed for sensitive digestion.”
ChatGPT
Products AI names
The specific Eukanuba items the engines put in front of UK shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Eukanuba.
How to read this
Bar is how often that brand is recommended in the same answer as Eukanuba, relative to the rest.
Eukanuba on other shelves
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Eukanuba.