AI Shelf Index · 2026 holiday shopping season
Eukanuba AI shopping shelf share
🐾 Pet Supplies · 🇦🇺 AU · updated 12 Oct 2026
Standing
#41
Pet Supplies · AU
Shelf-share
0.3%
of AU answers
Sentiment
93%
positive
No week-to-week change larger than the variation between readings.
Who's on the pet supplies shelf
Royal Canin
8.3%
Hill's
7.8%
Lyka Pet Food
7.5%
Black Hawk
6.1%
Purina
6.0%
ADVANCE
5.0%
Eukanuba
0.3%
The shoppers Eukanuba wins
The same answers, sliced by the shopper the question implies — where Eukanuba ranks best.
Where Eukanuba wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#24
0.6%
Research
#44
0.2%
Comparison
—
not surfaced
Validation
#27
0.7%
Purchase
#33
0.6%
Where the engines differ
What AI says about Eukanuba
Observed from the answers themselves — not a score.
Sentiment
93% positive · no negative mentions
Price framing
framed premium
50% mid, 50% premium
“Eukanuba Senior/Mature Large or Medium Breed Why it fits:** Eukanuba features specialized FOS prebiotics and beet pulp to support gentle digestion.”
Google AI Mode
“The more evidence-focused Australian discussions tend to favour brands such as Royal Canin, Hill's, Purina, Eukanuba and Iams rather than choosing based on ingredient-list marketing alone.”
ChatGPT
“Eukanuba Mature & Senior:** This formula is designed to support joint health, immunity, and dental care through specialized kibble shapes that help reduce tartar buildup.”
Google AI Mode
“Google Eukanuba Senior Large Breed Dog Food As your large-breed dog enters his senior years, careful attention needs to be paid to his weight, joint health, skin and coat, de...”
Google AI Mode
Products AI names
The specific Eukanuba items the engines put in front of AU shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Eukanuba.
How to read this
Bar is how often that brand is recommended in the same answer as Eukanuba, relative to the rest.
Eukanuba on other shelves
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Eukanuba.