AI Shelf Index · 2026 holiday shopping season
Pedigree AI shopping shelf share
🐾 Pet Supplies · 🇺🇸 US · updated 12 Oct 2026
Standing
#32
Pet Supplies · US
Shelf-share
0.4%
of US answers
Sentiment
33%
positive
No week-to-week change larger than the variation between readings.
Who's on the pet supplies shelf
Purina
18.4%
Hill's
7.5%
The Farmer's Dog
7.2%
Litter-Robot
5.3%
KONG
4.8%
Ollie
4.0%
Pedigree
0.4%
The shoppers Pedigree wins
The same answers, sliced by the shopper the question implies — where Pedigree ranks best.
Where Pedigree wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
—
not surfaced
Research
#9
1.4%
Comparison
—
not surfaced
Validation
—
not surfaced
Purchase
#13
1.4%
Where the engines differ
What AI says about Pedigree
Observed from the answers themselves — not a score.
Sentiment
33% positive · no negative mentions
Price framing
framed budget
100% budget
“Pedigree +1 How Often to Feed You should divide your dog's total daily food measurement into two separate meals , typically spaced 8 to 12 hours apart (e.g., breakfast and dinner).”
Google AI Mode
“Pedigree 50 lb — around $32 at Walmart.”
ChatGPT
“Pedigree High Protein, 44 lb — $25.97 at Walmart.”
ChatGPT
“Walmart & Amazon: Roll out competitive rollbacks on mainstream brands like Pure Balance, Pedigree, and Wellness Core.”
Google AI Mode
Products AI names
The specific Pedigree items the engines put in front of US shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Pedigree.
How to read this
Bar is how often that brand is recommended in the same answer as Pedigree, relative to the rest.
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Pedigree.