AI Shelf Index · 2026 holiday shopping season
Pure Balance AI shopping shelf share
🐾 Pet Supplies · 🇺🇸 US · updated 12 Oct 2026
Standing
#40
Pet Supplies · US
Shelf-share
0.3%
of US answers
Sentiment
50%
positive
No week-to-week change larger than the variation between readings.
Who's on the pet supplies shelf
Purina
18.4%
Hill's
7.5%
The Farmer's Dog
7.2%
Litter-Robot
5.3%
KONG
4.8%
Ollie
4.0%
Pure Balance
0.3%
The shoppers Pure Balance wins
The same answers, sliced by the shopper the question implies — where Pure Balance ranks best.
Where Pure Balance wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
—
not surfaced
Research
—
not surfaced
Comparison
—
not surfaced
Validation
—
not surfaced
Purchase
#21
1.0%
Where the engines differ
What AI says about Pure Balance
Observed from the answers themselves — not a score.
Sentiment
50% positive · no negative mentions
Price framing
framed mid
50% budget, 50% mid
“Pure Balance Salmon & Pea, 24 lb — $34.88 at Walmart.”
ChatGPT
“Walmart & Amazon: Roll out competitive rollbacks on mainstream brands like Pure Balance, Pedigree, and Wellness Core.”
Google AI Mode
Products AI names
The specific Pure Balance items the engines put in front of US shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Pure Balance.
How to read this
Bar is how often that brand is recommended in the same answer as Pure Balance, relative to the rest.
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Pure Balance.