AI Shelf Index · 2026 holiday shopping season
Baratza AI shopping shelf share
🍳 Kitchen · 🇦🇺 AU · updated 12 Oct 2026
Standing
#34
Kitchen · AU
Shelf-share
0.3%
of AU answers
Sentiment
90%
positive
No week-to-week change larger than the variation between readings.
Who's on the kitchen shelf
Breville
18.7%
Ninja
18.3%
Philips
8.7%
Anko
5.1%
De'Longhi
3.7%
Weber
3.5%
Baratza
0.3%
The shoppers Baratza wins
The same answers, sliced by the shopper the question implies — where Baratza ranks best.
Where Baratza wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
—
not surfaced
Research
#48
0.0%
Comparison
#19
0.6%
Validation
#19
0.6%
Purchase
#22
0.9%
Where the engines differ
What AI says about Baratza
Observed from the answers themselves — not a score.
Sentiment
90% positive · no negative mentions
Price framing
framed premium
25% mid, 75% premium
“Pair it with: [Baratza Encore ESP Coffee Grinder]() $289.00 The Encore ESP gives you a dedicated espresso-capable grinder without the bulk and complexity of a high-end café grinder.”
ChatGPT
“I'd pair it with: [Baratza Encore ESP Grinder]() $311.00 That gives you a genuinely good espresso setup without putting a huge machine on the caravan bench.”
ChatGPT
“My pick: Breville Bambino Plus + Baratza Encore ESP [Breville The Bambino Plus Espresso Coffee Machine]() $460.00 The Bambino Plus is the machine I’d put at the top of your list.”
ChatGPT
“Pair either machine with a dedicated standalone grinder like the Baratza Sette 270 for precise, fluffy grinds.”
Google AI Mode
Products AI names
The specific Baratza items the engines put in front of AU shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Baratza.
How to read this
Bar is how often that brand is recommended in the same answer as Baratza, relative to the rest.
Baratza on other shelves
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Baratza.