AI Shelf Index · 2026 holiday shopping season
Eureka AI shopping shelf share
🍳 Kitchen · 🇦🇺 AU · updated 12 Oct 2026
Standing
#36
Kitchen · AU
Shelf-share
0.3%
of AU answers
Sentiment
100%
positive
No week-to-week change larger than the variation between readings.
Who's on the kitchen shelf
Breville
18.7%
Ninja
18.3%
Philips
8.7%
Anko
5.1%
De'Longhi
3.7%
Weber
3.5%
Eureka
0.3%
The shoppers Eureka wins
The same answers, sliced by the shopper the question implies — where Eureka ranks best.
Where Eureka wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#42
0.1%
Research
#39
0.2%
Comparison
—
not surfaced
Validation
#23
0.5%
Purchase
#31
0.4%
Where the engines differ
What AI says about Eureka
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
Price framing
framed premium
20% mid, 80% premium
“Eureka Mignon Specialità A compact, dedicated espresso grinder worth considering for a permanent home coffee station.”
ChatGPT
“<Link url="https://www.eureka.co.it/en/" title="Eureka official website"/> Flaming Coals Cast Iron Dutch Oven & Skillet 4.5qt Current listed price: A$75 An economical, versatile option for campfire cooking and caravan...”
ChatGPT
Products AI names
The specific Eureka items the engines put in front of AU shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Eureka.
How to read this
Bar is how often that brand is recommended in the same answer as Eureka, relative to the rest.
Eureka on other shelves
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Eureka.