AI Shelf Index · 2026 holiday shopping season
De'Longhi AI shopping shelf share
🍳 Kitchen · 🇦🇺 AU · updated 12 Oct 2026
Standing
#5
Kitchen · AU
Shelf-share
3.7%
of AU answers
Sentiment
96%
positive
No week-to-week change larger than the variation between readings.
Who's on the kitchen shelf
Breville
18.7%
Ninja
18.3%
Philips
8.7%
Anko
5.1%
De'Longhi
3.7%
Weber
3.5%
The shoppers De'Longhi wins
The same answers, sliced by the shopper the question implies — where De'Longhi ranks best.
Where De'Longhi wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#6
5.6%
Research
#9
2.6%
Comparison
#5
6.4%
Validation
#5
5.1%
Purchase
#30
0.4%
Where the engines differ
What AI says about De'Longhi
Observed from the answers themselves — not a score.
Sentiment
96% positive · no negative mentions
Price framing
framed mid
35% budget, 37% mid, 28% premium
“CHOICE currently rates it ahead of the De'Longhi La Specialista Arte in the under-$800 category.”
ChatGPT
“🤖 Best convenience: De'Longhi Magnifica Evo — fully automatic; press a button and it grinds, brews and handles the coffee with minimal fuss.”
ChatGPT
“De'Longhi currently lists the Magnifica Evo from around $699–$999 depending on version.”
ChatGPT
“Interestingly, De'Longhi was CHOICE's best espresso-machine brand for 2025, narrowly ahead of Breville, although Breville had the higher average test score.”
ChatGPT
Products AI names
The specific De'Longhi items the engines put in front of AU shoppers.
Shelved alongside
Brands the engines recommend in the same answers as De'Longhi.
How to read this
Bar is how often that brand is recommended in the same answer as De'Longhi, relative to the rest.
De'Longhi on other shelves
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with De'Longhi.