AI Shelf Index · 2026 holiday shopping season

Baratza AI shopping shelf share

🍳 Kitchen · 🇨🇦 CA · updated 12 Oct 2026

Standing

#59

Kitchen · CA

#34 outside top 40

Shelf-share

0.1%

of CA answers

0.5% 0.1%

Sentiment

100%

positive

No week-to-week change larger than the variation between readings.

Who's on the kitchen shelf

1 Ninja
16.3%
2 Breville
9.1%
3 Cosori
7.6%
4 De'Longhi
4.9%
5 Chefman
3.4%
6 Philips
3.3%
⋯
59 Baratza
0.1%

The shoppers Baratza wins

The same answers, sliced by the shopper the question implies — where Baratza ranks best.

Where Baratza wins the journey

Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.

Awareness

—

not surfaced

Research

—

not surfaced

Comparison

—

not surfaced

Validation

#44

0.1%

Purchase

#11

1.3%

Where the engines differ

ChatGPT
0.0%
Google AI Mode
0.5%

What AI says about Baratza

Observed from the answers themselves — not a score.

Sentiment

100% positive · no negative mentions

Price framing

framed premium

100% premium

“Pairing a standalone high-end grinder (like a Baratza Encore ESP or Fellow Ode ) with a premium thermal drip machine (like a Moccamaster ) means if one part fails 10 years from now, you don't have to replace the whole...”

Google AI Mode

“Buy a dedicated burr grinder (like a Baratza or Eureka) alongside a robust machine.”

Google AI Mode

“It's compact, remarkably reliable, and leaves plenty of room in your 1,000 CAD budget to invest in a dedicated, high-end standalone grinder (like a Baratza or Eureka).”

Google AI Mode

“To truly buy once and get cafe results, budget to spend $250–$400 CAD on a dedicated burr grinder (like a Eureka Mignon or Baratza Encore ESP) if you go the route of a Gaggia or Bambino.”

Google AI Mode

Products AI names

The specific Baratza items the engines put in front of CA shoppers.

  • Encore ESP 0.2%
  • precision conical burr grinder 0.0%

Shelved alongside

Brands the engines recommend in the same answers as Baratza.

How to read this

Bar is how often that brand is recommended in the same answer as Baratza, relative to the rest.

Slingso Managed Outcomes

How would Baratza grow its revenue from the AI Shopping Channel?

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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Baratza.