AI Shelf Index · 2026 holiday shopping season
Baratza AI shopping shelf share
🍳 Kitchen · 🇺🇸 US · updated 12 Oct 2026
Standing
#32
Kitchen · US
Shelf-share
0.4%
of US answers
Sentiment
83%
positive
No week-to-week change larger than the variation between readings.
Who's on the kitchen shelf
Ninja
15.5%
Breville
11.1%
De'Longhi
6.1%
Cosori
5.1%
Instant Pot
4.4%
Ankarsrum
3.5%
Baratza
0.4%
The shoppers Baratza wins
The same answers, sliced by the shopper the question implies — where Baratza ranks best.
Where Baratza wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
—
not surfaced
Research
#22
0.5%
Comparison
#27
0.3%
Validation
#20
0.4%
Purchase
—
not surfaced
Where the engines differ
What AI says about Baratza
Observed from the answers themselves — not a score.
Sentiment
83% positive · no negative mentions
Price framing
framed mid
33% budget, 67% mid
“It features a fully integrated Baratza conical burr grinder , automatic dosing, and hands-on professional 58mm portafilter styling married with automated tamping and "Auto MilQ" hands-free microfoam.”
Google AI Mode
“To truly "buy once," budget $400–$600 alongside your machine for a dedicated burr grinder like the Eureka Mignon Specialita or Baratza Sette to achieve the micro-adjustments necessary for real 9-bar espresso.”
Google AI Mode
“The Baratza is the budget-conscious choice.”
ChatGPT
“Pair a standalone dedicated grinder like the Baratza Encore ESP or DF64 with a single-boiler/heat-exchanger machine like a Rancilio Silvia or Lelit MaraX .”
Google AI Mode
Products AI names
The specific Baratza items the engines put in front of US shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Baratza.
How to read this
Bar is how often that brand is recommended in the same answer as Baratza, relative to the rest.
Baratza on other shelves
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Baratza.