AI Shelf Index · 2026 holiday shopping season
Zuke's AI shopping shelf share
🐾 Pet Supplies · 🇨🇦 CA · updated 12 Oct 2026
Standing
#31
Pet Supplies · CA
Shelf-share
0.6%
of CA answers
Sentiment
100%
positive
No week-to-week change larger than the variation between readings.
Who's on the pet supplies shelf
Purina
9.1%
Open Farm
6.1%
Nutrience
5.3%
Royal Canin
5.2%
Litter-Robot
4.1%
Hill's
3.5%
Zuke's
0.6%
The shoppers Zuke's wins
The same answers, sliced by the shopper the question implies — where Zuke's ranks best.
Where Zuke's wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#78
0.1%
Research
—
not surfaced
Comparison
#12
2.7%
Validation
#26
0.8%
Purchase
#122
0.0%
Where the engines differ
What AI says about Zuke's
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
Price framing
framed budget
86% budget, 14% mid
“For comparison, Walmart currently lists Zuke's Mini Naturals chicken at $8.97/170 g, $11.97–$13.97/283 g depending on listing, and $17.97/454 g; the 454-g size works out to about $3.96/100 g.”
ChatGPT
“Everyday training: Zuke's Mini Naturals or Pet Botanics. These are the kind of treats I'd use for sit, down, name recognition, leash walking, recall practice, settling,* etc.”
ChatGPT
“Zuke's are particularly convenient because they're soft and only about 2 calories per piece, and the larger 454-g bag is substantially cheaper per gram than the small bag.”
ChatGPT
“Higher-value reward: [Zuke's Mini Naturals Recipe Tender Bites]() — more expensive, but useful when you need your puppy to really care about the reward.”
ChatGPT
Products AI names
The specific Zuke's items the engines put in front of CA shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Zuke's.
How to read this
Bar is how often that brand is recommended in the same answer as Zuke's, relative to the rest.
Zuke's on other shelves
Slingso Managed Outcomes
How would Zuke's grow its revenue from the AI Shopping Channel?
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Zuke's.