AI Shelf Index · 2026 holiday shopping season
Vichy AI shopping shelf share
🧴 Skincare · 🇨🇦 CA · updated 12 Oct 2026
Standing
#32
Skincare · CA
Shelf-share
0.5%
of CA answers
Sentiment
91%
positive
No week-to-week change larger than the variation between readings.
Who's on the skincare shelf
Marcelle
10.3%
COSRX
9.0%
CeraVe
8.6%
La Roche-Posay
5.8%
Beauty of Joseon
5.4%
The Ordinary
5.1%
The shoppers Vichy wins
The same answers, sliced by the shopper the question implies — where Vichy ranks best.
Where Vichy wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#19
1.3%
Research
#42
0.2%
Comparison
#37
0.6%
Validation
—
not surfaced
Purchase
#42
0.5%
Where the engines differ
What AI says about Vichy
Observed from the answers themselves — not a score.
Sentiment
91% positive · no negative mentions
Price framing
framed premium
17% budget, 17% mid, 67% premium
“Vichy _The Vibe:_ Volcanic water-infused skincare with specific lines for menopausal and mature skin changes.”
Google AI Mode
“_Hero Product:_ Vichy Neovadiol Compensating Complex for Dry Skin** ( ∼ $ 6 5 − $ 7 0).”
Google AI Mode
“If you want an accessible, highly soothing, over-the-counter pharmacy staple you can pick up at the corner store today, go with Vichy Neovadiol (for menopausal dryness) or La Roche-Posay Nutritic Riche .”
Google AI Mode
“Cicalfate+ or Toleriane-style pairings (La Roche-Posay / Vichy)** : While French, these are pharmacy staples across Canada.”
Google AI Mode
Products AI names
The specific Vichy items the engines put in front of CA shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Vichy.
How to read this
Bar is how often that brand is recommended in the same answer as Vichy, relative to the rest.
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Vichy.