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AI Shelf Index · 2026 holiday shopping season

CeraVe AI shopping shelf share

🧴 Skincare · 🇨🇦 CA · updated 12 Oct 2026

Standing

#3

▲1 place

Skincare · CA

#5 #3

Shelf-share

8.6%

▲3.9

of CA answers

5.3% 8.6%

Sentiment

98%

positive

Who's on the skincare shelf

1 Marcelle
10.3%
2 COSRX
9.0%
3 CeraVe
8.6%
4 La Roche-Posay
5.8%
5 Beauty of Joseon
5.4%
6 The Ordinary
5.1%

The shoppers CeraVe wins

The same answers, sliced by the shopper the question implies — where CeraVe ranks best.

The New Shopper
#1
The Reinventer
#4
The Gifting Parent
#9
The Routine Builder
#10

Where CeraVe wins the journey

Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.

Awareness

#2

8.2%

Research

#5

3.2%

Comparison

#2

9.5%

Validation

#1

11.2%

Purchase

#20

1.3%

Where the engines differ

ChatGPT
8.8%
Google AI Mode
4.5%

What AI says about CeraVe

Observed from the answers themselves — not a score.

Sentiment

98% positive · no negative mentions

Price framing

framed budget

66% budget, 32% mid

“If you mean “which skincare brands do Reddit users tend to recommend?”, Reddit discussions point repeatedly toward these: - CeraVe — frequent choice for straightforward, barrier-focused basics.”

ChatGPT

“CeraVe Skin Renewing Night Cream _Type:_ Global dermatological brand (easily found in aisles nationwide).”

Google AI Mode

“To help narrow this down or ensure you grab the exact right jar on your next pharmacy run, let me know: Have you tried ceramide-heavy creams (like CeraVe) in the past, or do you prefer a richer lipid/peptide blend?”

Google AI Mode

“CeraVe :** Famous for utilizing a multilamellar emulsion delivery system, it restores natural lipid levels using three essential ceramides that lock in moisture and block out irritants.”

Google AI Mode

Products AI names

The specific CeraVe items the engines put in front of CA shoppers.

  • Moisturizing Cream 2.9%
  • Hydrating Cleanser 1.5%
  • Hydrating Facial Cleanser 0.4%
  • Foaming Facial Cleanser 0.2%
  • Skin Renewing Night Cream 0.1%
  • Calm + Restore Oat Gel Moisturizer 0.1%
  • CeraVe PM 0.1%
  • Daily Moisturizing Lotion 0.1%

Shelved alongside

Brands the engines recommend in the same answers as CeraVe.

La Roche-Posay

Marcelle

The Ordinary

Vanicream

Avène

Aveeno

Cetaphil

Skinfix

How to read this

Bar is how often that brand is recommended in the same answer as CeraVe, relative to the rest.

CeraVe on other shelves

🇺🇸 US Skincare · #1 🇬🇧 UK Skincare · #2 🇦🇺 AU Skincare · #6 All markets →

Slingso Managed Outcomes

How would CeraVe grow its revenue from the AI Shopping Channel?

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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with CeraVe.