AI Shelf Index · 2026 holiday shopping season
Marcelle AI shopping shelf share
🧴 Skincare · 🇨🇦 CA · updated 12 Oct 2026
Standing
#1
Skincare · CA
Shelf-share
10.3%
of CA answers
Sentiment
97%
positive
No week-to-week change larger than the variation between readings.
Who's on the skincare shelf
Marcelle
10.3%
COSRX
9.0%
CeraVe
8.6%
La Roche-Posay
5.8%
Beauty of Joseon
5.4%
The Ordinary
5.1%
The shoppers Marcelle wins
The same answers, sliced by the shopper the question implies — where Marcelle ranks best.
Where Marcelle wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#1
10.4%
Research
#1
10.3%
Comparison
#3
8.1%
Validation
#2
10.0%
Purchase
#2
13.9%
Where the engines differ
What AI says about Marcelle
Observed from the answers themselves — not a score.
Sentiment
97% positive · no negative mentions
Price framing
framed budget
58% budget, 42% mid
“For You & Your Mom: Marcelle** is a fantastic, classic Canadian, hypoallergenic brand available at most Canadian pharmacies, perfect for sensitive and maturing skin alike.”
Google AI Mode
“reversa.ca Marcelle:** A classic, hypo-allergenic, fragrance-free Canadian staple found in every major drugstore.”
Google AI Mode
“Marcelle explicitly targets sensitive skin with clean formulations that won't break the bank, making their rich restorative creams dependable everyday workhorses.”
Google AI Mode
“Staff often have extra GWP (Gift with Purchase) bags or clearance bundles for Canadian lines like Reversa or Marcelle that aren't heavily advertised online.”
Google AI Mode
Products AI names
The specific Marcelle items the engines put in front of CA shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Marcelle.
How to read this
Bar is how often that brand is recommended in the same answer as Marcelle, relative to the rest.
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Marcelle.