AI Shelf Index · 2026 holiday shopping season
The Ordinary AI shopping shelf share
🧴 Skincare · 🇨🇦 CA · updated 12 Oct 2026
Standing
#6
Skincare · CA
Shelf-share
5.1%
of CA answers
Sentiment
90%
positive
No week-to-week change larger than the variation between readings.
Who's on the skincare shelf
Marcelle
10.3%
COSRX
9.0%
CeraVe
8.6%
La Roche-Posay
5.8%
Beauty of Joseon
5.4%
The Ordinary
5.1%
The shoppers The Ordinary wins
The same answers, sliced by the shopper the question implies — where The Ordinary ranks best.
Where The Ordinary wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#4
6.6%
Research
#7
2.6%
Comparison
#32
0.7%
Validation
#3
8.9%
Purchase
#7
3.0%
Where the engines differ
What AI says about The Ordinary
Observed from the answers themselves — not a score.
Sentiment
90% positive · 2% negative
Price framing
framed budget
91% budget, 4% mid
“You can also build custom gift sets using The Ordinary (owned by Deciem, based in Toronto) focusing on hydration and gentle barriers for your mom, and simple squalane or niacinamide for yourself.”
Google AI Mode
“For You (37): The Ordinary _Brand Vibe:_ Born in Toronto (under DECIEM), The Ordinary is a Reddit holy grail for transparent, science-backed, targeted ingredients at accessible prices.”
Google AI Mode
“Top Canadian Skincare Brands The Ordinary** – Globally renowned for democratizing skincare with clinical, single-ingredient formulations at remarkably low prices.”
Google AI Mode
“Best Canadian Skincare Brands & Gift Set Ideas Inkless & Minimalist: The Ordinary * _The Vibe:_ Clinical, hyper-transparent, and budget-friendly (headquartered in Toronto).”
Google AI Mode
Products AI names
The specific The Ordinary items the engines put in front of CA shoppers.
Shelved alongside
Brands the engines recommend in the same answers as The Ordinary.
How to read this
Bar is how often that brand is recommended in the same answer as The Ordinary, relative to the rest.
The Ordinary on other shelves
Slingso Managed Outcomes
How would The Ordinary grow its revenue from the AI Shopping Channel?
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with The Ordinary.