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AI Shelf Index · 2026 holiday shopping season

IDC Dermo AI shopping shelf share

🧴 Skincare · 🇨🇦 CA · updated 12 Oct 2026

Standing

#9

Skincare · CA

#12 #9

Shelf-share

2.6%

of CA answers

2.4% 2.6%

Sentiment

97%

positive

No week-to-week change larger than the variation between readings.

Who's on the skincare shelf

1 Marcelle
10.3%
2 COSRX
9.0%
3 CeraVe
8.6%
4 La Roche-Posay
5.8%
5 Beauty of Joseon
5.4%
6 The Ordinary
5.1%
⋯
9 IDC Dermo
2.6%

The shoppers IDC Dermo wins

The same answers, sliced by the shopper the question implies — where IDC Dermo ranks best.

The Reinventer
#2
The Gifting Parent
#14
The New Shopper
#23

Where IDC Dermo wins the journey

Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.

Awareness

#6

5.5%

Research

#8

2.2%

Comparison

#6

3.4%

Validation

#10

2.5%

Purchase

#19

1.4%

Where the engines differ

ChatGPT
0.0%
Google AI Mode
6.0%

What AI says about IDC Dermo

Observed from the answers themselves — not a score.

Sentiment

97% positive · no negative mentions

Price framing

framed premium

8% budget, 46% mid, 46% premium

“For Your Mom: IDC Dermo or Maritime Naturals _Brand Vibe:_ IDC Dermo is an award-winning Canadian (Québec-based) anti-aging scientific skincare line tailored for mature skin.”

Google AI Mode

“The Gift Set Idea (IDC Dermo - Multi-Correction Line):** 1.”

Google AI Mode

“IDC Dermo Gentle Cleansing Milk: Non-drying, soothing for mature, thinning skin.”

Google AI Mode

“IDC Dermo** – A dermatologist-backed, hypoallergenic anti-aging powerhouse originating from Quebec that focuses on deep hydration and cellular repair.”

Google AI Mode

Products AI names

The specific IDC Dermo items the engines put in front of CA shoppers.

  • Dermo Age Interrupter / Correcting Creams 0.3%
  • IDC Express Phyto-Active (16-in-1 Anti-Aging Cream) 0.3%
  • Regenerating Cream 0.2%
  • Ultime Day Cream 0.2%
  • +3 0.1%
  • Age Reversing Cream (Dry/Sensitive Skin) 0.1%
  • Complete Cream (Multi-action) 0.1%
  • Dermo +1 0.1%

Shelved alongside

Brands the engines recommend in the same answers as IDC Dermo.

The Ordinary

Marcelle

Jouviance

La Roche-Posay

Reversa

Vichy

Province Apothecary

Evereden

How to read this

Bar is how often that brand is recommended in the same answer as IDC Dermo, relative to the rest.

Slingso Managed Outcomes

How would IDC Dermo grow its revenue from the AI Shopping Channel?

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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with IDC Dermo.