AI Shelf Index · 2026 holiday shopping season
Reversa AI shopping shelf share
🧴 Skincare · 🇨🇦 CA · updated 12 Oct 2026
Standing
#14
Skincare · CA
Shelf-share
1.5%
of CA answers
Sentiment
100%
positive
No week-to-week change larger than the variation between readings.
Who's on the skincare shelf
Marcelle
10.3%
COSRX
9.0%
CeraVe
8.6%
La Roche-Posay
5.8%
Beauty of Joseon
5.4%
The Ordinary
5.1%
Reversa
1.5%
The shoppers Reversa wins
The same answers, sliced by the shopper the question implies — where Reversa ranks best.
Where Reversa wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#16
1.7%
Research
#12
1.6%
Comparison
#17
1.3%
Validation
#12
2.2%
Purchase
#5
3.3%
Where the engines differ
What AI says about Reversa
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
Price framing
framed mid
10% budget, 50% mid, 40% premium
“reversa.ca Marcelle:** A classic, hypo-allergenic, fragrance-free Canadian staple found in every major drugstore.”
Google AI Mode
“Staff often have extra GWP (Gift with Purchase) bags or clearance bundles for Canadian lines like Reversa or Marcelle that aren't heavily advertised online.”
Google AI Mode
“Reddit’s Canadian skincare communities repeatedly mention Indeed Labs, Three Ships, Marcelle, Reversa, OMY, Graydon, and Attitude; Three Ships and Indeed Labs in particular come up often.”
ChatGPT
“Reversa is Canadian and is commonly found through Canadian pharmacies; Canadian skincare shoppers also specifically mention it as a pharmacy brand that goes on sale regularly.”
ChatGPT
Products AI names
The specific Reversa items the engines put in front of CA shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Reversa.
How to read this
Bar is how often that brand is recommended in the same answer as Reversa, relative to the rest.
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Reversa.