AI Shelf Index · 2026 holiday shopping season
Ultraceuticals AI shopping shelf share
🧴 Skincare · 🇦🇺 AU · updated 12 Oct 2026
Standing
#41
Skincare · AU
Shelf-share
0.3%
of AU answers
Sentiment
75%
positive
No week-to-week change larger than the variation between readings.
Who's on the skincare shelf
La Roche-Posay
14.5%
Cancer Council
13.5%
Beauty of Joseon
6.3%
Hamilton
5.7%
Ultra Violette
4.7%
CeraVe
4.0%
Ultraceuticals
0.3%
The shoppers Ultraceuticals wins
The same answers, sliced by the shopper the question implies — where Ultraceuticals ranks best.
Where Ultraceuticals wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#27
0.7%
Research
—
not surfaced
Comparison
#17
0.9%
Validation
—
not surfaced
Purchase
—
not surfaced
Where the engines differ
What AI says about Ultraceuticals
Observed from the answers themselves — not a score.
Sentiment
75% positive · no negative mentions
Price framing
framed premium
100% premium
“Ultraceuticals Ultraceuticals This is the Australian brand I'd put closest to the “serious treatment skincare” end.”
ChatGPT
“(Ultraceuticals US) Downside: considerably more expensive than pharmacy skincare.”
ChatGPT
“Ultraceuticals — Australian, more clinical/premium Ultraceuticals sits at the more expensive end.”
ChatGPT
“My practical split If you want Australian: QV for the basic barrier routine → Alpha-H or Ultraceuticals for targeted treatment/your preferred sunscreen texture.”
ChatGPT
Products AI names
The specific Ultraceuticals items the engines put in front of AU shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Ultraceuticals.
How to read this
Bar is how often that brand is recommended in the same answer as Ultraceuticals, relative to the rest.
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Ultraceuticals.