AI Shelf Index · 2026 holiday shopping season
Aesop AI shopping shelf share
🧴 Skincare · 🇦🇺 AU · updated 12 Oct 2026
Standing
#23
Skincare · AU
Shelf-share
0.8%
of AU answers
Sentiment
93%
positive
No week-to-week change larger than the variation between readings.
Who's on the skincare shelf
La Roche-Posay
14.5%
Cancer Council
13.5%
Beauty of Joseon
6.3%
Hamilton
5.7%
Ultra Violette
4.7%
CeraVe
4.0%
Aesop
0.8%
The shoppers Aesop wins
The same answers, sliced by the shopper the question implies — where Aesop ranks best.
Where Aesop wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#16
1.2%
Research
—
not surfaced
Comparison
#7
3.7%
Validation
—
not surfaced
Purchase
—
not surfaced
Where the engines differ
What AI says about Aesop
Observed from the answers themselves — not a score.
Sentiment
93% positive · no negative mentions
Price framing
framed premium
100% premium
“Aesop — best suited to premium skincare/body care and sensory experience rather than budget-conscious active skincare.”
ChatGPT
“Aesop was founded in Australia but is now owned by L'Oréal.”
ChatGPT
“Aesop — best luxury experience 5.”
ChatGPT
“Aesop** — Famed just as much for its distinct herbal scents and minimalist apothecary packaging as its plant-based formulations, this Melbourne-born luxury brand delivers high-sensory experiences alongside balanced hy...”
Google AI Mode
Products AI names
The specific Aesop items the engines put in front of AU shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Aesop.
How to read this
Bar is how often that brand is recommended in the same answer as Aesop, relative to the rest.
Slingso Managed Outcomes
How would Aesop grow its revenue from the AI Shopping Channel?
Schedule a call and we'll show you how — starting from the shelf you just saw. Or leave an email and we'll come to you. What Managed Outcomes covers →
Prefer email? Send a note.
Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Aesop.