AI Shelf Index · 2026 holiday shopping season
The Ordinary AI shopping shelf share
🧴 Skincare · 🇬🇧 UK · updated 12 Oct 2026
Standing
#5
Skincare · UK
Shelf-share
3.5%
of UK answers
Sentiment
91%
positive
No week-to-week change larger than the variation between readings.
Who's on the skincare shelf
La Roche-Posay
12.9%
CeraVe
10.2%
COSRX
4.3%
Avène
4.1%
The Ordinary
3.5%
Beauty of Joseon
3.4%
The shoppers The Ordinary wins
The same answers, sliced by the shopper the question implies — where The Ordinary ranks best.
Where The Ordinary wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#5
5.3%
Research
#8
1.6%
Comparison
#17
0.8%
Validation
#5
3.5%
Purchase
#12
2.2%
Where the engines differ
What AI says about The Ordinary
Observed from the answers themselves — not a score.
Sentiment
91% positive · no negative mentions
Price framing
framed budget
97% budget, 3% mid
“(Reddit) - The Ordinary — strong choice for affordable targeted actives such as niacinamide, azelaic acid and retinoids.”
ChatGPT
“| Sensitive skin, acne-prone skin | | The Ordinary | Popular budget option for targeted ingredients (niacinamide, acids, retinoids).”
ChatGPT
“Redditors often recommend them over The Ordinary if you prefer slightly more elegant, user-friendly texture formulations (like their Hyaluronic Acid or Caffeine Eye Cream) that layer well without pilling.”
Google AI Mode
“The Ordinary: several sets are currently under £20, making them worth watching for Black Friday.”
ChatGPT
Products AI names
The specific The Ordinary items the engines put in front of UK shoppers.
Shelved alongside
Brands the engines recommend in the same answers as The Ordinary.
How to read this
Bar is how often that brand is recommended in the same answer as The Ordinary, relative to the rest.
The Ordinary on other shelves
Slingso Managed Outcomes
How would The Ordinary grow its revenue from the AI Shopping Channel?
Schedule a call and we'll show you how — starting from the shelf you just saw. Or leave an email and we'll come to you. What Managed Outcomes covers →
Prefer email? Send a note.
Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with The Ordinary.