AI Shelf Index · 2026 holiday shopping season
The Ordinary AI shopping shelf share
🧴 Skincare · 🇺🇸 US · updated 12 Oct 2026
Standing
#35
Skincare · US
Shelf-share
0.3%
of US answers
Sentiment
71%
positive
No week-to-week change larger than the variation between readings.
Who's on the skincare shelf
CeraVe
10.7%
Vanicream
6.9%
La Roche-Posay
6.7%
COSRX
6.7%
Bubble Skincare
5.2%
Evereden
3.1%
The Ordinary
0.3%
The shoppers The Ordinary wins
The same answers, sliced by the shopper the question implies — where The Ordinary ranks best.
Where The Ordinary wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#48
0.2%
Research
—
not surfaced
Comparison
#29
0.3%
Validation
#55
0.0%
Purchase
#11
2.2%
Where the engines differ
What AI says about The Ordinary
Observed from the answers themselves — not a score.
Sentiment
71% positive · 5% negative
Price framing
framed budget
100% budget
“Best acne option: The Ordinary Acne Set — about $16.70.”
ChatGPT
“For a lower-cost gift: The Ordinary's Sensitive Skin Set is around $20.”
ChatGPT
“The Ordinary: good if you enjoy ingredients and want inexpensive targeted products—but I'd choose the individual products carefully rather than blindly using every serum in a multi-active set.”
ChatGPT
“| | The Ordinary | Teens/adults who want targeted actives | Not my pick at 11 | Too easy to accidentally assemble an overly active routine.”
ChatGPT
Products AI names
The specific The Ordinary items the engines put in front of US shoppers.
Shelved alongside
Brands the engines recommend in the same answers as The Ordinary.
How to read this
Bar is how often that brand is recommended in the same answer as The Ordinary, relative to the rest.
The Ordinary on other shelves
Slingso Managed Outcomes
How would The Ordinary grow its revenue from the AI Shopping Channel?
Schedule a call and we'll show you how — starting from the shelf you just saw. Or leave an email and we'll come to you. What Managed Outcomes covers →
Prefer email? Send a note.
Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with The Ordinary.