AI Shelf Index · 2026 holiday shopping season
Medik8 AI shopping shelf share
🧴 Skincare · 🇬🇧 UK · updated 12 Oct 2026
Standing
#22
Skincare · UK
Shelf-share
0.5%
of UK answers
Sentiment
89%
positive
No week-to-week change larger than the variation between readings.
Who's on the skincare shelf
La Roche-Posay
12.9%
CeraVe
10.2%
COSRX
4.3%
Avène
4.1%
The Ordinary
3.5%
Beauty of Joseon
3.4%
Medik8
0.5%
The shoppers Medik8 wins
The same answers, sliced by the shopper the question implies — where Medik8 ranks best.
Where Medik8 wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#11
1.7%
Research
—
not surfaced
Comparison
#46
0.1%
Validation
#19
0.5%
Purchase
#18
1.4%
Where the engines differ
What AI says about Medik8
Observed from the answers themselves — not a score.
Sentiment
89% positive · no negative mentions
Price framing
framed premium
5% mid, 95% premium
“(Reddit) - FaceTheory — UK-based and often recommended as a reasonably priced option for active ingredients.”
ChatGPT
“Medik8** : A British science-led brand that gets glowing reviews on Reddit for anti-ageing—specifically their progressive _Crystal Retinal_ series, which is often recommended for people stepping up from standard retinol.”
Google AI Mode
“For a skincare enthusiast: Space NK currently has sets from brands including Tatcha, Paula's Choice, Caudalie, Medik8 and Drunk Elephant—but these are much more “adult skincare” territory.”
ChatGPT
“LOOKFANTASTIC — often good for Korean skincare, The Ordinary, Medik8, Laneige and value bundles.”
ChatGPT
Products AI names
The specific Medik8 items the engines put in front of UK shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Medik8.
How to read this
Bar is how often that brand is recommended in the same answer as Medik8, relative to the rest.
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Medik8.