AI Shelf Index · 2026 holiday shopping season
Byoma AI shopping shelf share
🧴 Skincare · 🇬🇧 UK · updated 12 Oct 2026
Standing
#7
Skincare · UK
Shelf-share
2.9%
of UK answers
Sentiment
100%
positive
No week-to-week change larger than the variation between readings.
Who's on the skincare shelf
La Roche-Posay
12.9%
CeraVe
10.2%
COSRX
4.3%
Avène
4.1%
The Ordinary
3.5%
Beauty of Joseon
3.4%
Byoma
2.9%
The shoppers Byoma wins
The same answers, sliced by the shopper the question implies — where Byoma ranks best.
Where Byoma wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#6
4.0%
Research
#9
1.5%
Comparison
#4
4.4%
Validation
—
not surfaced
Purchase
#9
3.9%
Where the engines differ
What AI says about Byoma
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
Price framing
framed budget
80% budget, 20% mid
“(Boots) - BYOMA Hydrating Heroes Lab Kit — currently £12.”
ChatGPT
“SKIN Hydrated Ever After Skincare Mini Kit]() £21.00 One important caveat about BYOMA I'd choose the hydrating version rather than automatically buying one marketed around “clear”, “brightening” or “glow”.”
ChatGPT
“BYOMA currently sells So Clear and So Bright sets containing clarifying/brightening serums as well as its simpler hydrating set.”
ChatGPT
“(BYOMA UK) For an 11-year-old who doesn't actually have an acne/skin condition, more ingredients aren't necessarily better.”
ChatGPT
Products AI names
The specific Byoma items the engines put in front of UK shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Byoma.
How to read this
Bar is how often that brand is recommended in the same answer as Byoma, relative to the rest.
Byoma on other shelves
Slingso Managed Outcomes
How would Byoma grow its revenue from the AI Shopping Channel?
Schedule a call and we'll show you how — starting from the shelf you just saw. Or leave an email and we'll come to you. What Managed Outcomes covers →
Prefer email? Send a note.
Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Byoma.