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AI Shelf Index · 2026 holiday shopping season

TALA AI shopping shelf share

🏃 Fitness & Outdoor · 🇬🇧 UK · updated 12 Oct 2026

Standing

#17

Fitness & Outdoor · UK

#16 #17

Shelf-share

1.6%

of UK answers

1.7% 1.6%

Sentiment

97%

positive

No week-to-week change larger than the variation between readings.

Who's on the fitness & outdoor shelf

1 Gymshark
5.9%
2 Sweaty Betty
5.8%
3 Brooks
5.8%
4 Adanola
5.5%
5 HOKA
5.4%
6 WalkingPad
4.3%
⋯
17 TALA
1.6%

The shoppers TALA wins

The same answers, sliced by the shopper the question implies — where TALA ranks best.

The Aesthetic Athlete
#5
The New Shopper
#57

Where TALA wins the journey

Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.

Awareness

#15

1.7%

Research

#24

0.9%

Comparison

#26

0.9%

Validation

#16

1.7%

Purchase

#13

2.0%

Where the engines differ

ChatGPT
1.4%
Google AI Mode
1.5%

What AI says about TALA

Observed from the answers themselves — not a score.

Sentiment

97% positive · no negative mentions

Price framing

framed mid

79% mid, 21% premium

“British GQ TALA:** Focuses heavily on recycled, eco-conscious fabrics without sacrificing style.”

Google AI Mode

“TALA — best if you want gymwear that looks fashionable TALA is particularly interesting for you because it sits between technical activewear and fashion.”

ChatGPT

“(TALA) Fit: Generally very body-conscious, flattering and deliberately styled.”

ChatGPT

“Quality: Good, but I'd put it below Sweaty Betty/lululemon and roughly around the Gymshark/TALA conversation depending on the collection.”

ChatGPT

Products AI names

The specific TALA items the engines put in front of UK shoppers.

  • DayFlex 0.2%
  • DayFlex Leggings 0.2%
  • DayFlex / SkinLuxe lines 0.1%
  • DayFlex Seamless 0.1%
  • DayFlex Wrap Flared Yoga Pant 0.1%
  • DayFlex, Sculpt, Ultrasculpt 0.1%
  • SkinLuxe 0.1%
  • SkinLuxe leggings 0.1%

Shelved alongside

Brands the engines recommend in the same answers as TALA.

Gymshark

Sweaty Betty

Adanola

Lululemon

AYBL

Oner Active

Nike

H&M Move

How to read this

Bar is how often that brand is recommended in the same answer as TALA, relative to the rest.

Slingso Managed Outcomes

How would TALA grow its revenue from the AI Shopping Channel?

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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with TALA.