AI Shelf Index · 2026 holiday shopping season
Oner Active AI shopping shelf share
🏃 Fitness & Outdoor · 🇬🇧 UK · updated 12 Oct 2026
Standing
#41
Fitness & Outdoor · UK
Shelf-share
0.4%
of UK answers
Sentiment
92%
positive
No week-to-week change larger than the variation between readings.
Who's on the fitness & outdoor shelf
Gymshark
5.9%
Sweaty Betty
5.8%
Brooks
5.8%
Adanola
5.5%
HOKA
5.4%
WalkingPad
4.3%
Oner Active
0.4%
The shoppers Oner Active wins
The same answers, sliced by the shopper the question implies — where Oner Active ranks best.
Where Oner Active wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#51
0.1%
Research
—
not surfaced
Comparison
#46
0.4%
Validation
#26
1.0%
Purchase
#27
0.8%
Where the engines differ
What AI says about Oner Active
Observed from the answers themselves — not a score.
Sentiment
92% positive · no negative mentions
Price framing
framed mid
11% budget, 67% mid, 22% premium
“Best “Pilates girl” aesthetic: AYBL / Oner Active These brands lean more toward: - neutral colours (black, espresso, grey, cream) - contour seams - matching tops + leggings They work well for going from Pilates → coff...”
ChatGPT
“If you’re after affordable UK gym wear that looks good but can actually survive frequent training, I’d focus on Gymshark, AYBL, Oner Active and TALA, rather than paying Lululemon prices for every piece.”
ChatGPT
“🔥 Oner Active [Oner Active SoftMotion High Waisted Leggings]() £34.80 Oner is worth watching closely for sales.”
ChatGPT
“(Oner Active) For lifting, I'd choose UnifiedMove/EffortlessLift: higher compression, contouring and glute-focused seams.”
ChatGPT
Products AI names
The specific Oner Active items the engines put in front of UK shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Oner Active.
How to read this
Bar is how often that brand is recommended in the same answer as Oner Active, relative to the rest.
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Oner Active.