AI Shelf Index · 2026 holiday shopping season
AYBL AI shopping shelf share
🏃 Fitness & Outdoor · 🇬🇧 UK · updated 12 Oct 2026
Standing
#19
Fitness & Outdoor · UK
Shelf-share
1.3%
of UK answers
Sentiment
95%
positive
No week-to-week change larger than the variation between readings.
Who's on the fitness & outdoor shelf
Gymshark
5.9%
Sweaty Betty
5.8%
Brooks
5.8%
Adanola
5.5%
HOKA
5.4%
WalkingPad
4.3%
AYBL
1.3%
The shoppers AYBL wins
The same answers, sliced by the shopper the question implies — where AYBL ranks best.
Where AYBL wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#36
0.3%
Research
—
not surfaced
Comparison
#33
0.7%
Validation
#18
1.5%
Purchase
#11
2.6%
Where the engines differ
What AI says about AYBL
Observed from the answers themselves — not a score.
Sentiment
95% positive · no negative mentions
Price framing
framed budget
65% budget, 35% mid
“AYBL — best Black Friday bargain hunting For your age, training frequency and style preference, I’d probably spend more on leggings and a sports bra, then use sales for tops, hoodies and layers.”
ChatGPT
“AYBL:** AYBL is built for physical grit in the weight room.”
Google AI Mode
“Expected Discounts:** AYBL and Gymshark historically run some of the deepest price cuts, dropping prices by 30% to 70% across core items.”
Google AI Mode
“Best “Pilates girl” aesthetic: AYBL / Oner Active These brands lean more toward: - neutral colours (black, espresso, grey, cream) - contour seams - matching tops + leggings They work well for going from Pilates → coff...”
ChatGPT
Products AI names
The specific AYBL items the engines put in front of UK shoppers.
Shelved alongside
Brands the engines recommend in the same answers as AYBL.
How to read this
Bar is how often that brand is recommended in the same answer as AYBL, relative to the rest.
Slingso Managed Outcomes
How would AYBL grow its revenue from the AI Shopping Channel?
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with AYBL.