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AI Shelf Index · 2026 holiday shopping season

Sweaty Betty AI shopping shelf share

🏃 Fitness & Outdoor · 🇬🇧 UK · updated 12 Oct 2026

Standing

#2

Fitness & Outdoor · UK

#3 #2

Shelf-share

5.8%

of UK answers

6.0% 5.8%

Sentiment

97%

positive

No week-to-week change larger than the variation between readings.

Who's on the fitness & outdoor shelf

1 Gymshark
5.9%
2 Sweaty Betty
5.8%
3 Brooks
5.8%
4 Adanola
5.5%
5 HOKA
5.4%
6 WalkingPad
4.3%

The shoppers Sweaty Betty wins

The same answers, sliced by the shopper the question implies — where Sweaty Betty ranks best.

The Aesthetic Athlete
#2
The New Shopper
#7

Where Sweaty Betty wins the journey

Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.

Awareness

#1

9.5%

Research

#9

2.5%

Comparison

#1

7.9%

Validation

#6

5.0%

Purchase

#9

2.9%

Where the engines differ

ChatGPT
4.3%
Google AI Mode
6.8%

What AI says about Sweaty Betty

Observed from the answers themselves — not a score.

Sentiment

97% positive · no negative mentions

Price framing

framed premium

4% budget, 11% mid, 84% premium

“(Male Optimal) - Sweaty Betty — older colours and seasonal collections can drop heavily.”

ChatGPT

“Sweaty Betty — best women-specific fit 5.”

ChatGPT

“Sweaty Betty The Vibe:** Premium British performance meets high-end lifestyle.”

Google AI Mode

“Sweaty Betty:** Historically throws some of the best discounts of the season (often 25% to 30% off sitewide).”

Google AI Mode

Products AI names

The specific Sweaty Betty items the engines put in front of UK shoppers.

  • Power leggings 3.1%
  • Power Workout Leggings 1.5%
  • Power Legging 0.6%
  • Power bum-sculpting leggings 0.3%
  • Power 7/8 Legging 0.2%
  • Power Range 0.1%
  • Leggings 0.1%
  • Power Biker Shorts and Leggings 0.1%

Shelved alongside

Brands the engines recommend in the same answers as Sweaty Betty.

Gymshark

Adanola

Lululemon

TALA

AYBL

Nike

LNDR

Oner Active

How to read this

Bar is how often that brand is recommended in the same answer as Sweaty Betty, relative to the rest.

Slingso Managed Outcomes

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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Sweaty Betty.