AI Shelf Index · 2026 holiday shopping season

Adanola AI shopping shelf share

🏃 Fitness & Outdoor · 🇬🇧 UK · updated 12 Oct 2026

Standing

#4

Fitness & Outdoor · UK

#4 #4

Shelf-share

5.5%

of UK answers

5.1% 5.5%

Sentiment

100%

positive

No week-to-week change larger than the variation between readings.

Who's on the fitness & outdoor shelf

1 Gymshark
5.9%
2 Sweaty Betty
5.8%
3 Brooks
5.8%
4 Adanola
5.5%
5 HOKA
5.4%
6 WalkingPad
4.3%

The shoppers Adanola wins

The same answers, sliced by the shopper the question implies — where Adanola ranks best.

Where Adanola wins the journey

Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.

Awareness

#3

9.2%

Research

#14

1.9%

Comparison

#3

6.0%

Validation

#9

4.5%

Purchase

#2

6.7%

Where the engines differ

ChatGPT
2.8%
Google AI Mode
8.6%

What AI says about Adanola

Observed from the answers themselves — not a score.

Sentiment

100% positive · no negative mentions

Price framing

framed mid

24% budget, 67% mid, 10% premium

“🥉 Adanola — best “looks expensive” athleisure 4.”

ChatGPT

“Adanola The Vibe:** The undisputed queen of the minimalist, clean-girl UK athleisure aesthetic.”

Google AI Mode

“Check the Adanola Official Site early or look out for partner retailer drops.”

Google AI Mode

“If you'd like to narrow this down, let me know: Are you leaning more toward neutral, mix-and-match basics (like Adanola) or high-performance technical wear (like Sweaty Betty)?”

Google AI Mode

Products AI names

The specific Adanola items the engines put in front of UK shoppers.

  • Ultimate Leggings 4.0%
  • Classic Seamless Leggings 0.4%
  • Ultimate Bra and Form Leggings 0.2%
  • Ultimate Legging 0.2%
  • Ultimate Tank Bra 0.2%
  • Classic Seamless 0.1%
  • Ultimate and Core leggings 0.1%

Shelved alongside

Brands the engines recommend in the same answers as Adanola.

How to read this

Bar is how often that brand is recommended in the same answer as Adanola, relative to the rest.

Slingso Managed Outcomes

How would Adanola grow its revenue from the AI Shopping Channel?

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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Adanola.