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AI Shelf Index · 2026 holiday shopping season
Simple AI shopping shelf share
🧴 Skincare · 🇬🇧 UK · updated 12 Oct 2026
Standing
#38
Skincare · UK
Shelf-share
0.2%
of UK answers
Sentiment
80%
positive
No week-to-week change larger than the variation between readings.
Who's on the skincare shelf
La Roche-Posay
12.9%
CeraVe
10.2%
COSRX
4.3%
Avène
4.1%
The Ordinary
3.5%
Beauty of Joseon
3.4%
Simple
0.2%
The shoppers Simple wins
The same answers, sliced by the shopper the question implies — where Simple ranks best.
Where Simple wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#10
1.8%
Research
—
not surfaced
Comparison
#35
0.3%
Validation
#34
0.0%
Purchase
#46
0.2%
Where the engines differ
What AI says about Simple
Observed from the answers themselves — not a score.
Sentiment
80% positive · no negative mentions
Price framing
framed budget
100% budget
“(Reddit) - Simple / Superdrug own-brand — underrated budget choices for straightforward, gentle basics.”
ChatGPT
“The safest starting point is deliberately boring: gentle cleanser + simple moisturiser + SPF.”
ChatGPT
“Simple Kind to Skin — around £5–£15 My budget/practical choice**.”
ChatGPT
“Simple's basic range is much closer to what an 11-year-old actually needs than a 10-piece Korean skincare kit.”
ChatGPT
Products AI names
The specific Simple items the engines put in front of UK shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Simple.
How to read this
Bar is how often that brand is recommended in the same answer as Simple, relative to the rest.
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Simple.