AI Shelf Index · 2026 holiday shopping season
The INKEY List AI shopping shelf share
🧴 Skincare · 🇬🇧 UK · updated 12 Oct 2026
Standing
#13
Skincare · UK
Shelf-share
1.5%
of UK answers
Sentiment
72%
positive
No week-to-week change larger than the variation between readings.
Who's on the skincare shelf
La Roche-Posay
12.9%
CeraVe
10.2%
COSRX
4.3%
Avène
4.1%
The Ordinary
3.5%
Beauty of Joseon
3.4%
The INKEY List
1.5%
The shoppers The INKEY List wins
The same answers, sliced by the shopper the question implies — where The INKEY List ranks best.
Where The INKEY List wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#27
0.6%
Research
#4
3.9%
Comparison
#62
0.0%
Validation
#9
1.7%
Purchase
#62
0.0%
Where the engines differ
What AI says about The INKEY List
Observed from the answers themselves — not a score.
Sentiment
72% positive · no negative mentions
Price framing
framed budget
89% budget, 11% mid
“(Reddit) - The Inkey List — another good budget option for individual actives.”
ChatGPT
“The INKEY List How to Approach Retinol with Rosacea and Dry Skin Settle active flares first:** Never introduce retinol during a rosacea flare-up or when your face is actively stinging or red.”
Google AI Mode
“The INKEY List Start at a low concentration:** Look for low-strength retinol (0.01% to 0.03%) or encapsulated formulas that release the ingredient slowly to minimize irritation.”
Google AI Mode
“The Inkey List** : Another UK-born budget favorite.”
Google AI Mode
Products AI names
The specific The INKEY List items the engines put in front of UK shoppers.
Shelved alongside
Brands the engines recommend in the same answers as The INKEY List.
How to read this
Bar is how often that brand is recommended in the same answer as The INKEY List, relative to the rest.
The INKEY List on other shelves
Slingso Managed Outcomes
How would The INKEY List grow its revenue from the AI Shopping Channel?
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with The INKEY List.