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AI Shelf Index · 2026 holiday shopping season

Orijen AI shopping shelf share

🐾 Pet Supplies · 🇨🇦 CA · updated 12 Oct 2026

Standing

#14

Pet Supplies · CA

#7 #14

Shelf-share

1.7%

of CA answers

3.2% 1.7%

Sentiment

76%

positive

No week-to-week change larger than the variation between readings.

Who's on the pet supplies shelf

Purina

9.1%

Open Farm

6.1%

Nutrience

5.3%

Royal Canin

5.2%

Litter-Robot

4.1%

Hill's

3.5%

⋯

Orijen

1.7%

The shoppers Orijen wins

The same answers, sliced by the shopper the question implies — where Orijen ranks best.

The New Shopper

The Senior-Dog Devotee

#10

The First-Puppy Parent

#25

The Fresh-Food Dog Parent

#41

Where Orijen wins the journey

Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.

Awareness

#13

1.7%

Research

#27

0.6%

Comparison

#10

3.5%

Validation

2.9%

Purchase

#32

0.8%

Where the engines differ

ChatGPT

0.4%

Google AI Mode

3.5%

What AI says about Orijen

Observed from the answers themselves — not a score.

Sentiment

76% positive · no negative mentions

Price framing

framed premium

100% premium

“Pros:** More budget-friendly than Orijen while maintaining high quality; excellent inclusion of Omega-3 and Omega-6 fatty acids; heavily accessible across Canadian pet specialty stores.”
Google AI Mode

“Orijen generally sits at the higher end of protein and price.”
ChatGPT

“(Catster) Best for indoor cats - Royal Canin Indoor formulas — designed around lower activity and hairball/weight concerns.”
ChatGPT

“(Orijen Pet Foods) Best wet food strategy Many cats benefit from having wet food included because it increases water intake.”
ChatGPT

Products AI names

The specific Orijen items the engines put in front of CA shoppers.

Senior 0.4%
Senior Dog Food 0.1%
Orijen Senior 0.1%
Six Fish Dry Dog Food 0.1%
Amazing Woodlands / Regional Red 0.0%
Original / Regional Red 0.0%
Original Adult Dog Food 0.0%
Original Dog Food 0.0%

Shelved alongside

Brands the engines recommend in the same answers as Orijen.

How to read this

Bar is how often that brand is recommended in the same answer as Orijen, relative to the rest.

Orijen on other shelves

🇺🇸 US Pet Supplies · # All markets →

Slingso Managed Outcomes

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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Orijen.