AI Shelf Index · 2026 holiday shopping season
Purina AI shopping shelf share
🐾 Pet Supplies · 🇨🇦 CA · updated 12 Oct 2026
Standing
#1
Pet Supplies · CA
Shelf-share
9.1%
of CA answers
Sentiment
91%
positive
No week-to-week change larger than the variation between readings.
Who's on the pet supplies shelf
Purina
9.1%
Open Farm
6.1%
Nutrience
5.3%
Royal Canin
5.2%
Litter-Robot
4.1%
Hill's
3.5%
The shoppers Purina wins
The same answers, sliced by the shopper the question implies — where Purina ranks best.
Where Purina wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#1
15.5%
Research
#3
5.8%
Comparison
#1
10.1%
Validation
#1
11.5%
Purchase
#4
5.2%
Where the engines differ
What AI says about Purina
Observed from the answers themselves — not a score.
Sentiment
91% positive · no negative mentions
Price framing
framed mid
31% budget, 54% mid, 15% premium
“(Dogster) 🇨🇦 My Canadian shortlist - Purina Pro Plan — ⭐ Best all-around/science-focused choice.”
ChatGPT
“Purina Pro Plan → best balance of nutrition, research and price 2.”
ChatGPT
“* What to feed: Look for reputable brands with AAFCO statements for large-breed growth (like Purina Pro Plan Large Breed Puppy or Royal Canin Breed Health Nutrition Golden Retriever Puppy).”
Google AI Mode
“Current deals include savings on brands like Purina Pro Plan, Hill’s Science Diet, and Authority.”
ChatGPT
Products AI names
The specific Purina items the engines put in front of CA shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Purina.
How to read this
Bar is how often that brand is recommended in the same answer as Purina, relative to the rest.
Purina on other shelves
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Purina.