AI Shelf Index · 2026 holiday shopping season
Hill's AI shopping shelf share
🐾 Pet Supplies · 🇨🇦 CA · updated 12 Oct 2026
Standing
#6
Pet Supplies · CA
Shelf-share
3.5%
of CA answers
Sentiment
89%
positive
No week-to-week change larger than the variation between readings.
Who's on the pet supplies shelf
Purina
9.1%
Open Farm
6.1%
Nutrience
5.3%
Royal Canin
5.2%
Litter-Robot
4.1%
Hill's
3.5%
The shoppers Hill's wins
The same answers, sliced by the shopper the question implies — where Hill's ranks best.
Where Hill's wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#7
4.5%
Research
#6
3.1%
Comparison
#9
3.6%
Validation
#6
4.2%
Purchase
#26
1.1%
Where the engines differ
What AI says about Hill's
Observed from the answers themselves — not a score.
Sentiment
89% positive · no negative mentions
Price framing
framed mid
9% budget, 47% mid, 44% premium
“For a cat with mild GI sensitivity but no diagnosed food allergy, Hill's Science Diet Sensitive Stomach & Skin is one of the stronger mainstream choices available in Canada.”
ChatGPT
“Hill's describes it as highly digestible and designed to be gentle on the stomach.”
ChatGPT
“A veterinary elimination diet such as Hill's Prescription Diet z/d makes much more sense than trying random “limited ingredient” foods.”
ChatGPT
“If stomach problems are significant: don't experiment endlessly — ask the vet about a GI/allergy diet such as Hill's z/d.”
ChatGPT
Products AI names
The specific Hill's items the engines put in front of CA shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Hill's.
How to read this
Bar is how often that brand is recommended in the same answer as Hill's, relative to the rest.
Hill's on other shelves
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Hill's.