AI Shelf Index · 2026 holiday shopping season
Quest AI shopping shelf share
🍳 Kitchen · 🇬🇧 UK · updated 12 Oct 2026
Standing
#23
Kitchen · UK
Shelf-share
0.7%
of UK answers
Sentiment
89%
positive
No week-to-week change larger than the variation between readings.
Who's on the kitchen shelf
Ninja
31.3%
De'Longhi
7.6%
Le Creuset
5.6%
Sage
5.0%
Philips
4.6%
Tower
3.2%
Quest
0.7%
The shoppers Quest wins
The same answers, sliced by the shopper the question implies — where Quest ranks best.
Where Quest wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#23
0.9%
Research
#14
1.3%
Comparison
—
not surfaced
Validation
#18
0.9%
Purchase
#28
0.4%
Where the engines differ
What AI says about Quest
Observed from the answers themselves — not a score.
Sentiment
89% positive · no negative mentions
Price framing
framed budget
100% budget
“The Air Fryer (~£20 - £35) Top Pick: The Haden 2.6L Air Fryer or a Quest 2.3L Compact Air Fryer** .”
Google AI Mode
“* : Quest 2.3L Small Air Fryer — Usually around £28.99 at Amazon.co.uk or Argos .”
Google AI Mode
“Good Food Small Air Fryer (2L to 4L): A compact single-drawer model like the Daewoo Compact Air Fryer 2L or Quest 2.3L Air Fryer costs around £30 to £45 .”
Google AI Mode
“| | Quest 2.3L Air Fryer | Around £29 | A budget option if you want something small.”
ChatGPT
Products AI names
The specific Quest items the engines put in front of UK shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Quest.
How to read this
Bar is how often that brand is recommended in the same answer as Quest, relative to the rest.
Quest on other shelves
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Quest.